WORK EXPERIENCE

Spring 2024

Nashville, TN

• Conducting and crafting market research to define the optimal target demographic for an early-stage app.
• Facilitated multiple focus groups gathering key insights to elevate the overall app experience. 
• Partnered with app founder to develop and curate investor pitch deck to raise capital.
   

Summer 2022 

Orlando, FL

• Collaborated with marketing managers and creative services team in developing a detailed marketing plan and assets for the USTA National Campus. 
• Assisted in the design and development of National Campus internal communications, including print collateral, email campaigns and social integration. 
• Supported D&I team in conjunction with the Marketing department in various projects ranging from photo/ video shoots, sales development, and US Open special events planning. 

2021-2022

Tuscaloosa, AL

Server (2021- 2022) Innisfree Irish Pub 

• Served in a fast pace, high stress work environment. Developed relationships through timely and personal service. The goal and the result is customer satisfaction and loyalty. 

Summer 2021 

Orlando, FL

• Managed social media, supported DEI education, fundraising and merchandising. Internship term was during 5- year remembrance week and helped to honor the victims and survivors of the Pulse Nightclub shooting. 

Summer 2021 

Remote

• One of four students selected to assist a regional small business, Dizzy Dean’s. The selected team collaborated with the business owners, conducted market research, and jointly developed a marketing and communications plan.